As for Sina Weibo, Chinese tech site Huxiu recently published the results of a report which indicated that the once vaunted microblogging site’s number of users has fallen to a level not seen since the mid-2011 (incensed by Huxiu’s report, Sina subsequently banned the publication from using Weibo for a week). Two new challenges are arguably more daunting than state-owned telecoms and Sina’s Weibo: how to turn the free We Chat’s popularity into a source of profit, and how to succeed outside China in the highly competitive space of mobile messaging apps.
Monetization Tencent currently faces a challenge familiar to many companies in the Internet realm (we’re looking at you, Facebook): if you’re not charging for your service, how do you make money?
.action_button.action_button:active.action_button:hover.action_button:focus.action_button:hover.action_button:focus .count.action_button:hover .count.action_button:focus .count:before.action_button:hover .count:before.u-margin-left--sm.u-flex.u-flex-auto.u-flex-none.bullet. Error Banner.fade_out.modal_overlay.modal_overlay .modal_wrapper.modal_overlay [email protected](max-width:630px)@media(max-width:630px).modal_overlay .modal_fixed_close.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:hover:before. We Chat is free to download, free to use, and free of ads.So how does Tencent plan to turn its popularity into profits?We Chat’s popularity is not due solely to its design, but also to the reputation of its designer, Tencent, which is China’s most valuable Internet firm by market capitalization.
Tencent is most famous for creating QQ, an Internet instant messaging platform with nearly 800 million registered users.Baidu, the operator of China’s most popular search engine, famously tried to take its game to Japan, only to flop.Can We Chat reverse this trend and beat out Whats App and Line?Launched in January 2011, We Chat has quickly risen to become one of the world’s most popular mobile messaging and social networking platforms.In early July, Martin Lau, president of Tencent, the company behind We Chat, revealed that the app has over 400 million registered users and nearly 200 million monthly active users. Selector .selector_input_interaction .selector_input. Selector .selector_input_interaction .selector_spinner.