Bow Wow made his first movie appearance in All About the Benjamins, in 2002 as a cameo.
Bow Wow also appeared in five episodes of the television series Entourage, and starred as Brody Nelson in CSI: Cyber until the show's cancelation in 2016. Everything is just 'Bow Wow,' no 'Lil' Bow Wow.'" The first album released under his new name was Unleashed in 2003.He is currently working on his new album, entitled Underrated. Its first single was "Let's Get Down" featuring Birdman, the founder of Cash Money Records, which reached #14 on the Hot 100 and #6 on the Hot Rap Tracks charts.At the age of 13, in 2000, he debuted with Beware of Dog under the stage name Lil' Bow Wow. Bow Wow appeared on the remix of Jo Jo's single "Baby It's You" in 2004. Its first single was "Let Me Hold You", featuring Omarion, and peaked at #1 on the rap chart and #4 on the Hot 100.Its debut single was "Bounce with Me", which featured R&B girl group Xscape. The next single, "Like You", featuring Ciara, coincided with the beginning of Bow Wow's relationship with the singer.In 1998, at the age of eleven, Bow Wow met record producer Jermaine Dupri, who helped shape his career. The second single was then released, "My Baby", featuring Jagged Edge.
In 1999, the soundtrack to the movie Wild Wild West featured his song "The Stick Up" with his mentor Jermaine Dupri. Unlike his previous albums, this one was not produced under the mentorship of Jermaine Dupri.He later began to undertake lead roles in movies, such as Johnson Family Vacation in 2004 and Roll Bounce in 2005.He also played a supporting role in the film The Fast and the Furious: Tokyo Drift in 2006.In 2003, Bow Wow released his third album Unleashed, which was the first album released without using "Lil'" in his name.As of September 27, 2015, Bow Wow has signed a management deal to Bad Boy Records.Bow Wow planned to release his new then-titled album Underrated on Cash Money Records, but the record underwent a number of delays and, in mid-November 2011, Bow Wow announced on his blog that the record wouldn't be out before 2012.